Networking – Communication – People
Welcome to the first installment of, The Business of People. My objective with this feature is offer practical tips to enable growth, and promote change. Regardless of the name on the door, it’s always about the people. As a matter of fact, business revolves around people. A majority of business is conducted with and through connections, in other words, if you have a relationship with the person behind the door, you are more likely to earn their business. It really doesn’t matter what your positions might be, you always need to be building connections.
People do business with people they know.
I think you’ll agree with me that meeting new people, nurturing and developing relationships, are the keys to sustained growth. Your cultivated network will also make a difference, by effectively reducing the impact that undesirable external forces can have on a business, regardless of size. No matter how remote it may seem, every team member can make a difference, and every connection will bring value. Make the time to build and nurture your network.
In discussing this topic a few years ago with my entire staff, a team member informed me that the reason she enjoyed travelling and networking was that, “there were so many amazing people” that she hadn’t yet had the opportunity to meet. A great outlook on what some find challenging. There are a multitude of opportunities, if you aren’t however actively building and fostering your network, you stand to miss out.
It’s not what you know, it’s not who you know, it’s who knows you!
The ability to effectively convey a message to one or more persons, is undoubtedly the foundational element of every business transaction ever conducted. There are many forms of communication, and when we are able to effectively understand and utilize these tools, business and relationships become much simpler.
We were given two ears and one mouth for reason.
There is an immense difference between communication, as we may know it, and connecting. Communication can be one-sided, unconsciously considered white noise or may be discounted completely. When there is a connection, it is communication at a different level, it’s an indication that there is engagement, that your audience is actually listening and absorbing. A lot of us communicate, yet very few connect. In order to have impact, you need to have engagement, and a connection is a prerequisite.
Take advantage of, be open to and seek out opportunities to develop your powerful network.